Samsung Life Expands Asset Management and Senior Care
The insurer held 20.42 million life insurance contracts as of June 2026.
The life insurance provider Samsung Life is diversifying its revenue streams by expanding its asset management business and entering the senior living sector,. The company is increasing its equity investments in global asset management firms and seeking growth opportunities in new overseas markets beyond its existing presence in China and Thailand.
Insurance operations remain the primary driver of the business. As of June 2026, the company managed 20.42 million life insurance contracts. Death insurance represented the largest portion of its performance at 55.45%, followed by retirement pensions and other special accounts at 27.80% and survival insurance at 14.14%,.
To secure future growth, the company is developing new business areas including healthcare, trusts, and senior living. It established Samsung Noble Life, a subsidiary focused on operating senior welfare facilities. The company said it plans to expand the senior business ecosystem by operating an R&D center and building a next-generation smart living system.
Digital transformation is another priority for the company. Samsung Life is applying AI and other new technologies across all insurance transaction areas to improve customer experience and operational automation,. The company is also utilizing the Monimo integrated platform, shared with other Samsung financial affiliates, to provide differentiated digital channel services.
Management stated that it will continue to focus on maximizing the contract service margin by increasing the sale of protection-type new contracts. The company intends to maintain its market leadership by challenging new technologies and markets.