Nu Skin Cuts 2026 Outlook After Third-Quarter Loss

The Tip Desk · November 5, 2026 · 3 min read

Revenue was $311.0 million, down 14.6%, and the company now sees full-year sales of $1.26 billion to $1.29 billion.

Nu Skin Enterprises (NUS) reported third-quarter revenue of $311.0 million, down 14.6% from $364.2 million a year earlier, and cut its full-year 2026 outlook after a loss of $0.02 a share.

The intelligent beauty and wellness company said the result fell within its prior guidance range of $310 million to $340 million. Foreign exchange reduced revenue by $3.9 million, or 1.1%. On a constant-currency basis the decline was 13.5%.

Year-over-year revenue had fallen 12.0% in the first quarter and 17.1% in the second. Sequential sales were $311.0 million after $320.1 million in the second quarter and $320.6 million in the first.

Gross margin compressed to 65.0% from 70.5% a year earlier. The Nu Skin business was 76.6% versus 77.7%. Operating margin was 1.6%, or 3.7% excluding certain charges, compared with 5.9% a year earlier. The company recorded $6.3 million of other charges in the third quarter, consisting of $5.1 million of employee severance and $1.2 million of professional fees; there were no such other charges in the year-ago quarter. Diluted EPS excluding those charges was $0.10 versus $0.34.

Customers fell to 609,469, down 18% from 746,256 a year earlier. Paid affiliates were 116,449, down 10%. Sales leaders were 26,995, down 13%.

Total Nu Skin revenue was $252.6 million, down 19.2% from $312.6 million a year earlier. Rhyz revenue was $58.4 million, up 13.2% from $51.6 million; Manufacturing was $56.8 million, up 19.3%, while Rhyz Other was $1.6 million, down 59.6%.

Among Nu Skin regions, South Korea revenue fell 30.7% to $24.4 million, Europe & Africa fell 26.6% to $27.9 million, Southeast Asia/Pacific fell 23.5% to $43.0 million, Hong Kong/Taiwan fell 19.1% to $25.7 million, Americas fell 17.0% to $53.1 million, Japan fell 13.3% to $38.6 million, and Mainland China fell 10.9% to $37.9 million.

President and CEO Ryan Napierski said the company held its Nu Skin LIVE global convention in Japan, gathering 12,000 sales leaders and previewing anti-aging offerings focused on women’s health. He said the company continues to see adoption of the Prysm iO platform, including year-to-date growth in revenue from flagship LifePak nutritional supplements.

Interim chief financial officer Chelsea Lantz said the company now projects 2026 revenue of $1.26 billion to $1.29 billion, a 15% to 13% decline, and EPS of $(5.08) to $(4.98), or $0.55 to $0.65 on an adjusted basis. That compared with the second-quarter outlook of $1.28 billion to $1.35 billion in revenue and $0.70 to $0.90 in adjusted EPS.

For the fourth quarter, the company projects revenue of $310 million to $340 million, a 16% to 8% decline, with approximately 1% FX impact, and EPS of $0.05 to $0.15, or $0.11 to $0.21 on an adjusted basis. Napierski said the company is focused on driving affiliate and customer engagement through the holiday season and anticipates sequential growth in the fourth quarter.